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A new consumer survey unveils the latest trends, products and shopping behaviors shaping the nutritional supplements market.
June 11, 2024
By: Lianna Albrizio
Associate Editor
Health for women over 40, gut health and longevity are among The Vitamin Shoppe’s top health and wellness trends for 2024. Per its latest Health & Wellness Trend Report 2024, an annual study that provides insight into the top consumer trends in the nutritional supplements industry, key insights are provided into what Americans are buying to support their health and well-being. The retailer leveraged proprietary data from The Vitamin Shoppe’s 700 retail locations and vitaminshoppe.com, as ...
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